Brand Identity Design

We work with our clients on brand touch-ups, complete brand overhauls and new brand launch design and strategy development. We are the brand strategy & design studio that makes launching (or rebranding) your business simpler, more straightforward, and way more fun.

We know that people only buy from brands they like. So if you’re looking to increase the sales of your products or services, your visual ‘footprint’ is insanely crucial to your business success.

From the color palette to the typography font pairing, we consider every element of your brand design to deliver strategic design solutions that hits the spot with your target market.

The result of our company branding process is a comprehensive brand guideline that can be used to design a marketing website and other graphic design assets that reflect the new brand.

Brand Architecture | Approximately 6-8 Weeks

Brand Messaging, Brand Voice
Logo Suite, Visual Identity, Research & Direction
all wrapped in a comprehensive Brand Identity Guide!

OUR FAVORITE DESIGN TOOLS

OUR BRAND IDENTITY DESIGN PROCESS

At Dyme Agency, we view brand identity are the sum total of how your brand looks, feels, and speaks to people. That said, when most people talk about brand identity, they’re referring to a brand’s visual identity. We so happen to excel in this arena! Our design process is very collaborative and requires involvement on both sides. Allow 6-8 weeks for a typical brand identity project.

The first step is for you to review our website, our portfolio showcasing our brand style, and our price point. Once you are aligned with this, and ready to move forward, we recommend that you schedule time for a commitment free, casual chat about this potential collaboration.
Before we begin our creative process, we must be sure that we are a good fit. It's very important that we have a great feeling about working together, since we are going to spend the next 6-8 weeks together!
- On this call we will get acquainted and discuss the project scope, timeline, budget e.t.c
- If we are both aligned, we will proceed with drafting a contract & invoice within 5 days from the call.
When you are ready to lock your project in, we will send you a contract & an invoice through our client management system, Honeybook. We require a minimum of 50% non-refundable deposit to lock in your project. The downpayment now officially secures your spot in our queue. Yay, we are good to go!
Brand Questionnaire
Worksheet “homework” will kick off your project. These serve as a jumping-off point for future conversation, and to help organize your thoughts. Your answers don’t need to be polished, don’t worry.
Discovery Worksheet: questions about your history, competitors, and goals
Target audience — their goals, problems, and desired outcomes
Brand intangibles — besides your product or service, it’s what else you offer
Brand style — a big list of adjectives to draw from
And more.
Research & Review
We’ll have 1 video meeting, to talk over your worksheet answers in more depth, evaluate your existing materials, review competitors’ branding, and discuss mood boards of visual examples we have selected to get your feedback.
Many clients find the Discovery phase of the process extremely helpful. It can shape not just the design work done in our project together, but offers clarity on how and what to communicate as a company going forward.
Concept Presentation
Based on Discovery insights, I’ll create the initial design concept and present it in a screen sharing zoom meeting. Following the call, I will send PDFs you can review again afterwards to give you enough time to approve or request revisions.
Refinement
After selecting the best concept, we’ll refine it further if needed. How a round of revisions works:
- You’ll gather feedback internally from your team
- You’ll provide all of the feedback at one time
- We will confirm the requested edits and make the revisions
- We will submit a new draft for review
- Once the feedback is used to create a new draft of a design, that completes one round of revisions.
A project scope includes 2 rounds of revisions maximum. After this point, we turn to hourly billing for any additional revisions.
Asset Delivery
After approval of designs, we will create and deliver all final artwork files to you.
Brand Identity Guide
All the elements of your brand identity design—logo, typography, color palette, photography style, icons, etc.— will be captured in a comprehensive brand identity guide.
The result is a valuable reference to keep your visuals on-brand going forward.