BRANDING FAQ’S

What Is A Moodboard?

Moodboard - Includes colors, image inspiration and brand 'mood', created from a Pinterest board and based off your questionnaire answers. This is a springboard for your project, but please note all images, fonts, colors, textures etc in the moodboard will not be part of your final design, we will build upon this 'mood' and direction to make sure your design is unique and authentic to your business.

 What Is The Difference Between A Branding: Icon, Submark & Alternate Logo?

• An Icon is usually a simple symbol that is immediately recognizable as part of your brand. Essentially, it’s a straightforward and bold representation of your business (think Nike swoosh).

• A Submark is a similar but usually simplified variation of the logo, used in situations when the main logo is not the best fit. It's paired back style makes it easier to use on things like social media, as a sticker or stamp and any other applications your specific industry might require.

• An Alternate Logo is another version of the main logo, with a slight difference - usually either horizontal, or centred depending on what the primary is. Just so you have all bases covered!