SFLR | LANDOWNERS CONFERENCE
SERVICES
Event Visual Identity | Graphic Design | Print Design
ABOUT
SFLR Landowners Conference is the annual flagship conference of the Sustainable Forestry & African American Land Retention Network, dedicated to helping African American landowners protect, manage, and preserve their family land for future generations. Through inspiring keynote presentations, expert-led workshops, legal and forestry education, networking opportunities, and resource exhibits, the conference equips attendees with the knowledge and tools needed to build generational wealth, strengthen land stewardship, and sustain family legacies. The event serves as a powerful platform for collaboration among landowners, conservation professionals, policymakers, and community organizations committed to advancing equitable land ownership across the United States.
THE CHALLENGE
As the Sustainable Forestry & African American Land Retention (SFLR) Network prepared for its inaugural Landowners Conference, the organization sought a visual identity that would distinguish the event from its existing organizational branding. Rather than extending the current brand, the conference required a fresh, memorable identity that could stand on its own while still resonating with landowners, agricultural professionals, and community stakeholders.
The identity needed to be versatile enough to translate seamlessly across print, environmental graphics, digital marketing, signage, and event collateral, creating a cohesive attendee experience from the first announcement through the conference itself.
THE SOLUTION
Dyme Agency developed a completely new event visual identity that established the Landowners Conference as a flagship event with its own recognizable brand. Inspired by the conference's mission of education, stewardship, and community, the creative direction introduced a modern visual system that balanced professionalism with warmth and approachability.
The approved identity became the foundation for the conference's marketing and event experience, informing the design of promotional materials, digital assets, environmental graphics, signage, presentations, and attendee collateral. By creating a scalable and cohesive visual system, Dyme Agency equipped SFLR with a brand that elevated the conference while providing flexibility for future growth and continued recognition in the years ahead.
“We were looking for a fresh direction for the Landowners Conference, and the final brand identity delivered exactly that.”
